Rachael O’Meara- Pause: Harnessing the Life-Changing Power of Giving Yourself a Break Rachael O’Meara was a customer support manager at Google when she realized she was burned out and needed to reassess her path. The best way to do this was to take a “pause”—a time-out to create space for her inner voice to be …
Rachael O’Meara- Pause: Harnessing the Life-Changing Power of Giving Yourself a Break Read More »
Frequently I see complaints about consumers being confused about who they are doing business with online. The culprits? Those companies that truly have the power to confuse consumers and to truly baffle even the most savvy of marketers – the Search Engine giants. I am in the travel industry and although the complaints are often …
THE POWER TO CONFUSE: Using Search and Buying Online Read More »
There is a lot of choice today when buying products and services online. As I described in yesterday’s blog on consumer confusion, there is broad choice in the physical world as well, whether you are buying a bedspread or consumer electronics. The bottom line of that blog was that the buyer needs to know who …
Advertising giants in disguise: The anatomy of the BING search utility Read More »
Retrospective – Part 4 of a 4 part series (for Part 3 click HERE) The Power Shift Travel Weekly 2011 Power List During the last decade we saw the top Online Travel Agencies (OTAs) move into the top 10 agencies in the US and Expedia took the #1 slot, surpassing the old guard, American Express …
Media Mavens: Robert Kyncl, Google – Tasked With Leading Search Giant’s Charge Into Content-Based Platform Wars, Veteran Exec Is Ready for Battle By: Michael Learmonth Published: October 17, 2011 When Google appointed a head of TV and film last year, it was a sign that changes were afoot. If Google is to compete in …
Is there anywhere that Google is not disintermediating? Read More »
You can tell an awful lot about a company based on its acquisition strategy. I’m seeing someone that basically wants to own providing information to us about both travel and local. Content is King may just be their new tagline. Google Buys Zagat: It’s All About Local | Digital – Advertising Age With Deal, Internet …
GAME ON: Google Buys Zagat: It’s All About Local Read More »
For over 25 years, the Global Distribution System companies dominated travel distribution globally, aggregating an amazing audience of travel professionals (and by virtue of that connection, their customer base). That was the way distribution was done. Well, whether you like it or not, as our old friend Bob Dylan said “The times, they are a’ …
The Power Base Has Shifted – Keep an eye on GOOGLE Read More »
Posted on July 3rd to the iPhone App store, this little app is air metasearch on steroids – to go. One would expect that from the company that powers both Kayak and Bing, as well as a number of individual airlines. The app, which actually launched quietly last fall before ITA was acquired by Google, …
Anyone out there paying attention to Google ITA’s OnTheFly Mobile App? Read More »
I often get asked by the investment community how one travel site varies from one another and why in the world you would ever need an offline travel agency/TMC. Today I thought I would just show you. Forget for a moment the other things that an agency/TMC does for you (policy compliance, ticketing, supplier negotiations, …
Smarter than a travel agent? – Google and Bing search results Read More »
Following our assessment yesterday of the distribution basics for an airline, we thought it would be interesting to look at the metrics that are used to gauge the relative power of companies in the public markets and see how they might relate to the power in the distribution game in travel. Here we use Market …
Distribution Basics: Who has the power? (corrected version) Read More »
