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Rachael O’Meara

Rachael O’Meara- Pause: Harnessing the Life-Changing Power of Giving Yourself a Break

Rachael O’Meara- Pause: Harnessing the Life-Changing Power of Giving Yourself a Break Rachael O’Meara was a customer support manager at Google when she realized she was burned out and needed to reassess her path. The best way to do this was to take a “pause”—a time-out to create space for her inner voice to be …

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Advertising giants in disguise: The anatomy of the BING search utility

There is a lot of choice today when buying products and services online.   As I described in yesterday’s blog on consumer confusion, there is broad choice in the physical world as well, whether you are buying a bedspread or consumer electronics. The bottom line of that blog was that the buyer needs to know who …

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The Power Base Has Shifted – Keep an eye on GOOGLE

For over 25 years, the Global Distribution System companies dominated travel distribution globally, aggregating an amazing audience of travel professionals (and by virtue of that connection, their customer base).  That was the way distribution was done. Well, whether you like it or not, as our old friend Bob Dylan said “The times, they are a’ …

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Anyone out there paying attention to Google ITA’s OnTheFly Mobile App?

Posted on July 3rd to the iPhone App store, this little app is air metasearch on steroids – to go.  One would expect that from the company that powers both Kayak and Bing, as well as a number of individual airlines. The app, which actually launched quietly last fall before ITA was acquired by Google, …

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Smarter than a travel agent? – Google and Bing search results

I often get asked by the investment community how one travel site varies from one another and why in the world you would ever need an offline travel agency/TMC.  Today I thought I would just show you. Forget for a moment the other things that an agency/TMC does for you (policy compliance, ticketing, supplier negotiations, …

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