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hotel search

Advertising giants in disguise – Part 2 – The Anatomy of the Google Search

Yesterday I wrote about Bing’s search for a hotel.  Today, we turn to Google. They are not so very different from the consumer’s perspective.  The parts of the search screen are fundamentally the same, with slight nuances. AD IDENTIFICATION Google recently changed their search in a couple of ways. First, their ads, which used to …

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Advertising giants in disguise: The anatomy of the BING search utility

There is a lot of choice today when buying products and services online.   As I described in yesterday’s blog on consumer confusion, there is broad choice in the physical world as well, whether you are buying a bedspread or consumer electronics. The bottom line of that blog was that the buyer needs to know who …

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