Replacing flawed CRM, is Individual Relationship Management. IRM is the new black and it trumps Customer Relationship Management. Whether or not you buy our arguments in the two previous blogs on this topic, I will first say that neither IRM or CRM can deliver relevant data without what is now being called BIG Data. One …
This is a continuation of our series on IRM™ – Individual Relationship Management. To catch up, see the first two part series, authored by John Fleming of Solutionz. Part 1 – The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy Part 2 – Individual Relationship Management (IRM) trumps CRM We …
Part 2 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) which is flawed By Guest Author, John Fleming, Executive Advisor to Solutionz Individual Relationship Management – IRM – is not a technology, but a cultural foundation that must exist in a company before customer intimacy can become a …
Individual Relationship Management (IRM) trumps CRM Read More »
Part 1 of a 2 Part Series on Individual Relationship Management (IRM) versus Customer Relationship Management (CRM) By Guest Author, John Fleming, Executive Advisor to Solutionz For well over a decade, customer relationship management (CRM) practitioners have touted the marriage of customer information with demographic, psychographic and behavioral propensity data to help you get closer …
