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ITA

Travel Industry impact of Google’s acquisition of ITA Software – Market Maker?

In any retail business, when you are able to control or influence consumer behavior, your ability to dominate a particular product or service category increases exponentially.   Take a look at the impact that the frequent flyer programs had on the airlines in the 80’s when they were introduced.  By awarding points and hence influencing …

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The Distribution Ecosystem – The GNEs, where are they now?

For over 30 years now, the distribution ecosystem has been evolving, providing multiple ways for sellers to reach buyers. Those that have been around the industry for any amount of time will remember the days when the GDS not only sat in the center of the distribution diagram, but they were synonymous with distribution. That …

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