Travel Game Changer – What does Google’s potential acquisition of ITA mean?

Last week, Bloomberg released a story “Google (NASDAQ:GOOG) Said to Be in Talks to Buy Travel Company ITA”.  They report that venture funded ITA may be seeking as much as $1b. Who is ITA Software and why are they appealing to Google? Whether this rumor is indeed true, what would this mean for the GDS & OTA industries? How would […]

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