location based services

Individual Relationship Management (IRM™) – putting Mobile and GPS Innovation on steroids

This is a continuation of our series on IRM™ – Individual Relationship Management.  To catch up, see the first two part series, authored by John Fleming of Solutionz.   Part 1 – The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy Part 2 – Individual Relationship Management (IRM) trumps CRM We […]

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