Individual Relationship Management (IRM™) – putting Mobile and GPS Innovation on steroids
This is a continuation of our series on IRM™ – Individual Relationship Management. To catch up, see the first two part series, authored by John Fleming of Solutionz. Part 1 – The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy Part 2 – Individual Relationship Management (IRM) trumps CRM We …