What if every time you had to figure out all of the things that you needed to do, you had to walk to each room of the house or to each floor of your office or the conference rooms where you had your last meeting to find sticky notes that you had left there with …
Communications mischief – Where is your customer’s “to do list” Read More »
For our loyal readers, I beg your forgiveness for the lapse in writing. MK and I are busy designing our next success and it has taken us away from the task of blogging. We leave you with this particular piece of mischief, inspired by my favorite vacation – cruising. Have a great weekend. Next week, …
When a fire is raging, you have no choice but to work toward extinguishing the offending blaze. But what if the smoldering coals finally go out and you suddenly see clearly and in front of you is someone laying kindling in a pile. And to his or her right, there is someone with a container …
Greetings from down under and welcome to MK’s Monday morning marketing mischief. Last week we talked about the need to focus on a key target market that you and your company can delight…. great, so now you might ask — how do we do that? Target markets are made up of people. Your …
Marketing MIschief – Missing the person in the target Read More »
MK here, with your Monday morning marketing mischief. Well, actually, by the time you read this, it will be midnight in Australia, where I am spending the next month on assignment. In our management consulting company we get to work with amazingly successful companies who want to accelerate the growth of their businesses further. …
MK here. I am working on a new business with a global team. We are a diverse group. We are millennia’s, genXs and boomers. We are British, Chinese, American and Canadian. We are diverse in culture, education and gender. Just like our target market. Yesterday I was talking to one of the leaders about …
If you were a fan of Solutionz Think Tank blog, we have renamed it. Same blog. New name. Please give a warm welcome co-author Mk Marsden, my partner in mischief. This is the first in a series of Thought Leadership blogs jointly authored by Chicke Fitzgerald and MK Marsden. Here, we expose the mischief behind …
