GBTA Aftermath: Is it just more Chaos and Conflict or are we really ready for Customer Obsession?

click logo to see original newsletter Forrester Research: CMO & Marketing Leadership First Look, Summer 2001 Like you, I get literally hundreds of emails a day.  I spend about half a second on most of them, with my finger hovering over the delete key.  Today, this one made me stop and it was this “teaser” …

GBTA Aftermath: Is it just more Chaos and Conflict or are we really ready for Customer Obsession? Read More »