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Individual Relationship Management (IRM™) – putting Mobile and GPS Innovation on steroids

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This is a continuation of our series on IRM™ – Individual Relationship Management.  To catch up, see the first two part series, authored by John Fleming of Solutionz.   Part 1 – The flaw in Customer Relationship Management (CRM) as the sole approach to Customer Intimacy Part 2 – Individual Relationship Management (IRM) trumps CRM We …

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Survival of the Fittest or Survival of the Funded?

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“It’s not the strongest or the most intelligent of the species that survive; it is the one most adaptable to change.” Charles Darwin Most credit Darwin with promoting the concept of survival of the fittest. Although fitness and strength are clearly important in business, it is adaptability and flexibility that generally prove to be the …

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