A recent Comscore article said “Today’s digital media environment is rapidly evolving, driven by the proliferation of devices people use to consume content both at home, at work and on the go. With smartphones, tablets and other connected devices, consumers have become digital omnivores.“ There is no doubt that digital media is here to stay …
Leading up to GBTA, I started blogging a lot. It paid off, because there were many new subscribers to my blog, which is gratifying. Thank you for your loyal visits to the site. My next event is a fun, surprise event at The Beat Live in Las Vegas. While it might seem natural to keep …
A short sabbatical to write the Multi-Channel Distribution Manifesto Read More »
Although the customer is now decidedly multi-channel, the components of the travel cycle have not really changed over the years. Travelers need INSPIRATION, which can change based on who they are traveling with and why. They then require varying levels of EDUCATION about their choices, based on what they like to do and …
The Travel Cycle – The Customer is Multi-Channel Read More »
Our question today is “What do I have to do if I have multiple GDS/booking sources?” While this question is asked from the agency perspective, today we are looking at this issue from its impact on the GDS. As we covered earlier in the week, agencies have had multiple booking sources for a very long …
Courtesy of Freedigitalphotos.net from Salvatore Vuono’s portolio. On social media discussion sites, such as LinkedIn’s hospitality groups, I frequently see hoteliers posting about how they can get the highest ADR for their hotel room. It is actually a pretty simple equation that involves paying attention to the booking source, otherwise known as the channel …
Doing the Math: How to get the highest ADR for your hotel room Read More »
With all the rhetoric about which technology is best, fastest, state of the art, preferred, suggested, recommended, demanded – I believe we have all been focusing on the wrong thing in our quest to improve sales and profitability for the industry. Click here to PRE-ORDER (publication planned for August) As I was updating my book …
The travel industry “booking machine” – Have we all missed the boat? Read More »
GDS Distribution Fees – A Slow Motion Train Wreck This morning I was going through my old DRAFT blogs and found this title and graphic from a blog that I started to write in 2006. Yes, 5 years ago. Pre-Order Now Actually, I am also updating a book that Kathy Misunas and I wrote in …
Fallacy #1 – Consumers will purchase how and where I want them to. Although this seems hard to believe, there are still suppliers and intermediaries who believe this to be true. They are myopic in their approach to customers and do not believe the power has shifted to the consumer, nor do they understand the …
Customer Centricity meets Multi-Channel Distribution …
A Potent Combination – Customer Centricity and Multi-Channel Distribution Read More »
