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multi-channel

Top 10 Travel Distribution Fallacies – #4 A customer is a customer is a customer

A customer is a customer is a customer Customers come in all shapes, colors and sizes and like it or not, they are multi-channel. Once you think you know your customer, they change behavior [and channels] without notice. Sometimes it is a shift due to a change in purpose of trip or who they are …

Top 10 Travel Distribution Fallacies – #4 A customer is a customer is a customer Read More »