Distribution Basics: Case in point – American Airlines (Part 2 of 3) Web and Direct Distribution

This is Part 2 in a 3 part series about airline distribution. Here we will talk about the web and direct distribution parts of the airline distribution equation.   The star in this story is American Airlines.  The supporting players are ITA Software (now owned by Google) and Farelogix (lead investor is Sandler Capital).   …

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