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Supplier Direct

Want consumers to buy direct? Wishing won’t make it so.

Travel Distribution is an interesting, complex animal.  Shoppers are incredibly fickle and they love to compare prices.  And travel suppliers love to fill their airplanes, rooms, cruise ships, etc., at the highest possible rate of course!  There is an ongoing debate that is playing out in the marketplace about the value of third party distributors, …

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Top 10 Travel Distribution Fallacies – #9 Direct Distribution

“Going direct” is always the cheapest distribution channel  It is dangerous for travel suppliers to make this assumption without considering all their costs. Direct distribution may indeed offer lesser costs than some other channels, as clearly you do not need to pay commissions and overrides, or GDS fees.  But it is not free. Suppliers should …

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Clarification in terminology – Direct Connect or Supplier Direct

Thanks to Jim Davidson for his comments on The Beat on my post on Channel Shift (see below for his comments in italics).  Jim is right.  There are two things at issue here.  DIRECT CONNECT – Farelogix provides a technology solution to suppliers which they refer to as the “Direct Connect Distribution Model” that allows …

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