Travelocity

Travel industry Distribution is like Sport Shoe Sales – or rather it should be.

What if Sports Authority only had one door into its sports shoe department and it was marked “professional athletes only”? That would make no sense whatsoever.  Right? What about the moms that buy sports shoes and the kids that wear them and the amateur athletes, oh and the dads. Sports Authority knows that they need […]

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Want consumers to buy direct? Wishing won’t make it so.

Travel Distribution is an interesting, complex animal.  Shoppers are incredibly fickle and they love to compare prices.  And travel suppliers love to fill their airplanes, rooms, cruise ships, etc., at the highest possible rate of course!  There is an ongoing debate that is playing out in the marketplace about the value of third party distributors,

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Flashback 1995 – This is not a drill. This is not a drill.

Retrospective – Part 3 of a 4 part series (for Part 2 click HERE) In my last blog, we talked about how mini-computers impacted the travel ecosystem and how they helped travel agencies consolidate booking information from multiple sources for reporting and accounting purposes. They vastly improved productivity, accuracy and timeliness and were especially useful

Flashback 1995 – This is not a drill. This is not a drill. Read More »

Offline Strategy in the Wings for Leading OTA Expedia?

Occasionally, when you least expect it, you can get a view into a company’s strategy from the most inocuous of places – their job boards.  Since I’m updating my book on Multi-Channel Distribution, I have a Google Alert set up for distribution and today, up popped this job description. Senior Manager, Travel Agent Distribution Americas

Offline Strategy in the Wings for Leading OTA Expedia? Read More »

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