Tag: travelport 2014

Marketing Mischief: Travelport 2014 Results – $3.5 billion left on the table

Travelport today broadcast their investor call to talk about their results.  I am struck by two things. First, Gordon Wilson shared that their “attachment rate” of a hotel to an air ticket is up to 43 hotel segments out of 100 air tickets sold.   While on the face, this sounds really wonderful, the focus on […]

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