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Marketing Mischief: Travelport 2014 Results – $3.5 billion left on the table

Travelport today broadcast their investor call to talk about their results.  I am struck by two things. First, Gordon Wilson shared that their “attachment rate” of a hotel to an air ticket is up to 43 hotel segments out of 100 air tickets sold.   While on the face, this sounds really wonderful, the focus on …

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Success Soup – D is for DARE to Differentiate

For my regular readers, I want to apologize for missing day four of the new series.  Sometimes life just gets in the way.  Miss the first post in this new series – Alphabet Soup of Success?  Click HERE and go back to the beginning. ——————————————————————- The next letter in our Alphabet Soup of Success is …

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Put on your Jetpack and escape status quo – 10 of 10 Einstein LIfe Hacks

The last Einstein quote that I’ve selected for this series (pardon the one week break) is this: A clever person solves a problem. A wise person avoids it. I have been busy being clever. Very clever in fact. And I used to think clever was good, until I read this quote on @AlbertE_Quotes on Twitter. …

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What would you say if I said that it just doesn’t matter who is in fact the biggest GDS?

 Consistently, as I look at the statistics on my blog, one of the top blogs is the one where I talk about the biggest GDS (Global Distribution System) company. The three main players are Sabre (based in Dallas), Amadeus (based in Madrid) and Travelport (based in Atlanta with executive offices in the UK). However, yesterday, …

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GDS and airline executives exposed as being the backup band for the Seekers

Don’t you miss the good old days in the travel industry when everyone liked one another?   When American and United respectively (and respectfully) built Sabre and Apollo (now operating under the Travelport banner) and changed the travel agency industry forever? I think I hear Sam Gilliland and Tom Horton both playing ukelele on this rendition …

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The Shifting Distribution Landscape – Kayak gets bigger value than Worldspan

To set the stage, we don’t have a lot of billion dollar transactions in the travel space.  So before you chide me for comparing the Kayak acquisition to the Worldspan acquisition in 2007, hear me out. Just six years ago, Travelport announced its intention to purchase Worldspan for $1.4bn.  Yesterday Priceline acquired eight-year old Kayak …

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The Online/Brick and Mortar agency gap is widening on domestic ticket sales

As the GDS/Airline battle is being waged in a courtroom in a state district court in Texas, I’d like to take this opportunity to put to rest the discussion about the profitability of airline direct versus the GDS driven agency channel.   This is the first in a series of blogs this week about the …

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