Whitney Johnson-DISRUPT YOURSELF: Putting the Power of Disruptive Innovation to Work

DISRUPT YOURSELF: Putting the Power of Disruptive Innovation to Work by Whitney Johnson

Consider this simple yet powerful idea: disruptive companies and ideas upend markets by doing something truly different—they see a need, an empty space waiting to be filled, and they dare to create something for which a market may not yet exist.

As president and co-founder of Rose Park Advisors’ Disruptive Innovation Fund with Clayton Christensen, Whitney Johnson utilized the theory of disruptive innovation to invest in publicly traded stocks and private early stage companies. In this book, she will help you understand how the frameworks of disruptive innovation can apply to you.

We are living in an era of accelerating disruption—managing the S-curve waves of learning and mastering is a requisite skill. If you want to be successful in unexpected ways, follow your own disruptive path. Dare to innovate. Do something astonishing. Disrupt yourself™.

Whitney Johnson is the leading thinker on driving innovation through personal disruption. Johnson is the co-founder of Rose Park Advisors, along with Clayton Christensen where they led the seed round for Korea’s Coupang, currently valued at $5+ billion. Having served as president from 2007-2012, Johnson was involved in fund formation, capital raising, and the development of the fund’s strategy. During her tenure, the CAGR of the Fund was 11.98% v. 1.22% for the S&P 500.

Her website is  http://whitneyjohnson.com/

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